PILA

Pila specializes in the rental and deployment of phone charging stations throughout Mexico. In this project, I collaborated closely with the founders to conceptualize and execute various components, including the naming, branding, brand strategy, character illustration, and charging station design. The primary objective of the project was to establish a brand that effectively communicates the essential nature of staying connected. A unique character was meticulously crafted to foster an emotional connection between the brand and its users.