GUMMO

Gümmo is a brand of vitamin gummies that aims to provide a bit of happiness in the day-to-day life of its consumers, providing vitamins and supplements in each gummy. The challenge was to create a brand that transmits happiness, playfulness, and fresh style. We created the brand's name, designed the logo, branding, colorful identity, packaging, and social media content. The idea for the logo creation was to create a smiley face with the letter U and include the slogan using curved text. The intention when designing the labels was to vary the colors of each label according to its flavor and type of supplement.