NOOSA REBRAND

In this project, I undertook the rebranding of Noosa Design, infusing it with a revitalized identity that draws inspiration from the essence of nature and a profound connection to one's inner self. To complement this renewed brand image, I crafted two distinct illustrations for the merchandise, seamlessly blending elements of nature and consciousness.

The carefully curated designs were thoughtfully transferred onto long sleeve cotton t-shirts, resulting in a unique fusion of style and meaningful expression. These exclusive pieces of wearable art found their way to the hearts of individuals seeking a harmonious connection with both nature and self-awareness.

To showcase and share these creations, the merchandise was prominently featured at the Hotbook Bazar, a local market that served as a vibrant hub for artistic expression and community engagement. The event provided an excellent platform for these distinctive pieces to resonate with a discerning audience, fostering a deeper appreciation for the symbiosis of nature and consciousness encapsulated in each garment.